Mobile application monetization

Abstract

Today mobile applications are everywhere, but at later or even early stage in order to maintain and promote it you need to do more investments. One of the solutions nowadays represent the mobile application monetization. The idea of monetization of a mobile application is not an easy task, even if you have a brilliant idea regarding the application itself. There are many examples and case studies regarding different size companies or individuals that show their results during the way, but most of them present the most suitable business model for their case. This paper will present common used monetization trends or better said business models used within the majority of mobile applications with some more analyzed examples based on research, theoretical and practical model on the field. At the end will be presented an overall conclusion regarding mobile application monetization in 2019. JEL: M310, M370, M150.