Avantajul concurenţial – factor determinant al competitivităţii firmei

Abstract

The article analyzes the factors that determine the firms’ competitiveness advantages: economic, political, technological, international factors and social behavior factors. There are highlighted the indicators necessary for the setting up of the assessment competitive system at the branch and firm levels: the production dynamics, the level of using the production capacities, the investments’ volume etc. There are systematized as the indicators of firm’s competitiveness.