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DC Field | Value | Language |
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dc.contributor.author | Grigoraş, Maria | - |
dc.date.accessioned | 2019-01-21T11:50:21Z | - |
dc.date.available | 2019-01-21T11:50:21Z | - |
dc.date.issued | 2018-12 | - |
dc.identifier.issn | 1810-9136 | - |
dc.identifier.uri | http://irek.ase.md:80/xmlui/handle/123456789/526 | - |
dc.description | Publicat în: Economica : Revistă ştiinţifico-didactică / Academia de Studii Economice a Moldovei ; redactor şef: Grigore Belostecinic. - Chişinău : ASEM, nr. 4 (106), decembrie 2018 - P. 20-40. - Bibliogr.: p. 39 - Categoria B, ISSN 1810-9136 | en_US |
dc.description.abstract | Piaţa publicității autohtone este destul de fragmentată, dar cu un bogat potenţial de creştere rapidă. De aceea, ea a şi atras atenţia operatorilor proveniți prin intermediul acestei filiere. Totuşi, există nişte impedimente legislative, care retardează elaborarea strate- giilor de durată ale acestui domeniu. Realizarea acestui studiu a implicat folosirea unor metode calitative, analiza se- cundară a documentelor oficiale relevante. Analiza de tip desk-research (analiză non- exhaustivă) a cuprins: legislaţia din domeniul mass-media, statistici oficiale ce țin de mass- media, grila de programe pentru televiziuni, structura site-urilor/portalurilor. CZU: 659.13/.16:347.77(478). JEL: L81, L82, M31, M37, M38. ************************************************************************************************************************************* The domestic advertising market is fairly fragmented, but with a rapid growth potential. That is why it drew the attention of the operators in this branch. However, there are some legislative impediments that delay the development of long-term strategies for this sector. This study involved the use of qualitative methods, the secondary analysis of the rele-vant official documents. The desk-research analysis (non-exhaustive analysis) included: mass-media legislation, official media statis-tics, television grid, site/portal structure. CZU: 659.13/.16:347.77(478). JEL: L81, L82, M31, M37, M38. | en_US |
dc.language.iso | other | en_US |
dc.publisher | ASEM | en_US |
dc.relation.ispartofseries | Economica;nr.4 (106) | - |
dc.subject | piaţa publicității autohtone | en_US |
dc.subject | analiză SWOT | en_US |
dc.subject | canal media | en_US |
dc.subject | monitorizare | en_US |
dc.subject | audit | en_US |
dc.title | Evoluţia pieţei de publicitate din Republica Moldova | en_US |
dc.title.alternative | Evolution of the Advertising Market in the Republic of Moldova | en_US |
dc.type | Article | en_US |
Appears in Collections: | 2.Articole |
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Grigoras-M_ec_2018_4.pdf | 574.59 kB | Adobe PDF | ![]() View/Open |
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