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Title: | Mediul concurenţial pe piaţa serviciilor de transport aerian a Republicii Moldova |
Authors: | Niculăiţă, Dumitru |
Keywords: | air transport positioning competitive environment legacy airlines low cost |
Issue Date: | Sep-2017 |
Publisher: | ASEM |
Abstract: | In the period marked by globalization civil aviation is in a continuous development. The number of passengers carried by air in the Republic of Moldova is also permanently growing. As a result of intense competition in this industry the consumer of services, the passenger, has the most to win, he chooses from a local company and one from abroad, or a classic one with a complex set of services, or a low cost one, with fewer services but at lower price of tickets. International Airlines established in the Republic of Moldova are leading a marketing battle for consumer with the public company, which holds a market share of nearly 50%. The liberalization of the air transport market will result in emergence of new players in the industry on the territory of our country which should lead to the development of a new marketing approach of the national public company. JEL CLASIFICATION: M3 |
Description: | Publicat in: Conferinţa Ştiinţifică Internaţională "Competitivitatea şi inovarea în economia cunoaşterii", 22-23 septembrie 2017. - Chișinău, 2017. - Vol.1. - P. 191-195. - Bibliogr.: p. 195 (9 tit.). E-ISBN 978-9975-75-893-2. |
URI: | http://irek.ase.md:80/xmlui/handle/123456789/486 |
Appears in Collections: | 2.Articole |
Files in This Item:
File | Description | Size | Format | |
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Niculaita-D_conf_septembrie_2017_vol_1.pdf | 409.62 kB | Adobe PDF | View/Open |
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