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Title: | Particularităţile instrumentelor de marketing în vînzările online |
Authors: | Melnic, Igor Golovco, Vasile |
Keywords: | marketing online marketing Internet optimization securing of loyal customers brand promotion |
Issue Date: | Sep-2017 |
Publisher: | ASEM |
Abstract: | In the present day, the importance of the Internet for a company’s activity cannot be neglected. Practically the Internet has influenced all the marketing policies within the framework of a company, and especially, the promotion policy. This article describes the main online marketing tools used for promoting and developing an online business, and also for increasing the rankings in the searching engines, namely: mobile phone’s optimization, content marketing, SEM (Search Engine Marketing), social media, local SEO. JEL CLASSIFICATION: C8, M15, M31, M37, O3 |
Description: | Publicat in: Conferinţa Ştiinţifică Internaţională "Competitivitatea şi inovarea în economia cunoaşterii", 22-23 septembrie 2017. - Chișinău, 2017. - Vol.1. - P. 41-44. - Bibliogr.: p. 44 (3 tit.). E-ISBN 978-9975-75-893-2. |
URI: | http://irek.ase.md:80/xmlui/handle/123456789/460 |
Appears in Collections: | 2.Articole |
Files in This Item:
File | Description | Size | Format | |
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Melnic-I_Golovco-V_conf_septembrie_2017_vol_1.pdf | 233.55 kB | Adobe PDF | ![]() View/Open |
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