Financial Stability and Cash Flow Management Efficiency

Abstract

The financial stability of an enterprise plays a key role in ensuring its long-term development and competitiveness. Effective cash flow management helps reduce financial risks, improve liquidity and increase the company's profitability. In today's conditions of increasing economic instability, financial management requires a comprehensive approach and strategic planning. The study confirms that strong financial stability and effective cash flow management enhance business resilience, profitability, and investment attractiveness. Proper liquidity control prevents cash shortages, while strategic financial planning mitigates risks. Optimizing working capital and using modern financial tools improve efficiency. However, challenges like market volatility and rising borrowing costs require continuous financial monitoring and adaptability for long-term success. CZU: 005.915:658.155; JEL: G32