Artificial Intelligence in Marketing Content Creation. Benefits and Risks

Abstract

In the wake of the Covid-19 pandemic, the way it revolutionized technology has created many opportunities. Content marketing has become a vital component of marketing strategies, and artificial intelligence offers powerful tools to optimize this process. AI is a transformative force in modern marketing, is revolutionizing the way businesses interact with their audiences, providing powerful tools for personalizing content, automating processes and optimizing marketing campaigns. While artificial intelligence has many benefits, there are also risks. In this case, all benefits and risks need to be identified in order to anticipate the long-term impact of artificial intelligence on marketing strategies and consumer interaction. In this way, we can build an ethical and efficient framework for the use of artificial intelligence, maximizing the benefits and minimizing the potential risks. CZU: 004.8:339.138; JEL: M0, M3