Innovative Changes in Business Models in the Context of a Changing Market. Dissertation abstract for the degree of doctor in economies

Abstract

Relevance and importance of the chosen topic. In recent decades, the intensity of changes in the external environment has increased many times over, with the business environment changing faster than ever before, forcing companies to adapt not only to new operating conditions, but also to constant change itself. Digital technologies are influencing the business environment, resulting in a rapid increase in attention to innovation in business models. Customers have come to expect services at a level comparable to digital solutions. At the same time, changes are forcing organizations to rethink their current strategies and open up new business opportunities at the very beginning of their journey. Digitalization is one of the significant factors contributing to innovation in companies' business models. Not only rapid digitalization, artificial intelligence and automation, but also other factors, such as the transition to a green economy, are forcing businesses to rebuild their business models with an emphasis on flexibility, innovation and customer focus. Innovative business models must incorporate sustainable practices, circular economy and environmental responsibility in order to remain relevant and comply with new international standards. At the same time, consumers are becoming increasingly demanding and informed, preferring personalized goods and services that are delivered quickly and in accordance with high quality standards. Traditional business models based on mass production and standardized services are becoming increasingly ineffective. Research into innovations in business models can offer solutions for companies that want to respond better to market needs and improve customer relationships. In addition, collaboration and strategic partnerships are becoming essential for entering new markets and developing innovative solutions. The relevance of this dissertation research stems from the fact that innovations in business models are becoming a key tool for gaining sustainable competitive advantages and improving the efficiency of organizations in a highly dynamic and uncertain market environment. Studying innovative changes in business models allows for the development of effective approaches to sustainable development and the creation of additional value for customers in a constantly changing environment. At the same time, despite the growing scientific and practical interest in this topic, there is still a need for in-depth research capable of revealing the mechanisms and patterns of innovative business model formation.