Digital Technologies in the Preservation and Promotion of Greek Enogastronomic Heritage

Abstract

The tourism industry is undergoing a digital transformation, which profoundly affects enogastronomic tourism. Implementing digital tools offers a richer tourist experience, streamlines the reservation procedure, and tailors travel packages to individual preferences. Advanced instruments, including online portals, augmented reality applications, artificial intelligence systems, and blockchain technology, are important elements in maintaining the historical value of local cuisine, fostering local economies, and enhancing the viability of food-focused itineraries. Greece provides a prime example of successfully incorporating digital strategies into culinary tourism. Interactive websites, smartphone apps, virtual tourism opportunities, and product certification services prove how innovative technologies can harmonize with established gastronomic customs. Digital projects such as Greek Wine Routes, Taste Halkidiki, and Agroknow help promote gastronomic tourism and entice fresh tourist interest. CZU: 004:[641.5:663](495); JEL: O33, Q01, Z32