The Evolving Landscape of E-Commerce and Emerging Market Trends

Abstract

Currently, the e-commerce sector plays an essential role in global trade due to digital transformation, expanding technological innovations, and shifting consumer behaviors. Its fast evolution requires businesses to adapt, using AI, automation, and data to improve efficiency, customer experience, and global reach. This article explores the key trends that shape currently mobile commerce, having the main aim to investigate via analyzing secondary sources, how e-commerce is evolving, what are the causes behind and which are the future trends. Furthermore, free cross-border trade and new payment options improve global connectedness and, as digital commerce grows, firms must adapt to new trends in order to stay competitive. CZU: 339.13: [004.738.5+004.78]; JEL: L81, B17, F43