Integrating Sustainability into Long-Term Business Strategies

Abstract

The purpose of this research is to explore sustainable entrepreneurship and its crucial role in boosting competitive advantage through analysis of various sources and data on generational sustainability awareness and the number of B Corps per country, including research and examples highlighting how sustainable entrepreneurship benefits businesses and enhances their competitive advantage. By highlighting the reasons behind these impacts, we aim to provide useful information to entrepreneurs and policy makers, contributing to a deeper understanding of the impact of sustainabilityfocused entrepreneurship in the current business world. Sustainable entrepreneurship is therefore a source of competitive advantage for businesses by attracting investors, reducing costs, increasing sales and gaining consumer loyalty. CZU: 005.21:334.72; JEL: Q5, Q01, Q56, O32