Features of the Marketing Complex in the Market of Gender-Neutral Goods and Services

Abstract

Features of the marketing complex in the market of gender-neutral goods and services is important and current topic in the Republic of Moldova, because it refers to discriminatory pricing that inflates the cost of goods marketed to women and it can also apply to the practice of inflating costs for women seeking services. The purpose of this scientific work is to consider the concept of “pink tax”, it’s influence on consumer’s behavior, conducting a special survey in order to find consumers relation towards the topic and drawing up the conclusion. CZU: [339.138:658.8.03]:[658.891:316.346.2]; JEL: M310