Using the Results of the Study of Psychographic Types of Internet Users of Different Generations for Market Segmentation

Martalog, Anastasia

Please use this identifier to cite or link to this item: https://irek.ase.md:443/xmlui/handle/123456789/3876

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DC Field	Value	Language
dc.contributor.author	Martalog, Anastasia	-
dc.date.accessioned	2025-04-04T09:04:40Z	-
dc.date.available	2025-04-04T09:04:40Z	-
dc.date.issued	2024-04	-
dc.identifier.isbn	978-9975-168-08-3 (PDF)	-
dc.identifier.uri	https://irek.ase.md:443/xmlui/handle/123456789/3876	-
dc.description	MARTALOG, Anastasia. Using the Results of the Study of Psychographic Types of Internet Users of Different Generations for Market Segmentation = Использование результатов исследования психографических типов пользователей интернет разных поколений для сегментации рынка. Online. Coord. șt.: Lidia MITNIŢCAIA. In: Simpozion Ştiinţific al Tinerilor Cercetători. Ediţia a 22-a, 26-27 aprilie 2024. Culegere de lucrări știinţifice. Chişinău: SEP ASEM, 2024, vol. 1, pp. 167-170. ISBN 978-9975-168-08-3 (PDF). Disponibil: https://doi.org/10.53486/sstc2024.v1.35	en_US
dc.description.abstract	With ever-changing market trends and consumer behavior, adapting marketing strategies becomes crucial. The study, based on innovative methods, is aimed at studying the characteristics of two generations and identifying their psychographic types. In the course of the work, the methods of segmentation by psychographic types were used using the IVALS Methodology and the Theory of Generations, as well as the collection of primary data using an online questionnaire. As a result, the types in which representatives of two generations predominate were identified. The data obtained can be used to develop more effective marketing strategies in order to meet the needs of consumers. CZU: [658.8.012.12+658.8.013]:[658.89:004.738.5](478); JEL: M31, D12	en_US
dc.language.iso	other	en_US
dc.publisher	SEP ASEM	en_US
dc.subject	generation theory	en_US
dc.subject	consumer behavior	en_US
dc.subject	IVALS methodology	en_US
dc.subject	segmentation	en_US
dc.subject	psychographic type	en_US
dc.title	Using the Results of the Study of Psychographic Types of Internet Users of Different Generations for Market Segmentation	en_US
dc.title.alternative	Использование результатов исследования психографических типов пользователей интернет разных поколений для сегментации рынка	en_US
dc.type	Article	en_US
Appears in Collections:	2.Articole

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