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Title: | Capitolul 9 – Rolul procesului comunicativ în afacerile internaționale prin prisma mediului cultural |
Other Titles: | Chapter 9 – The Role of the Communication Process in International Business through the Lens of the Cultural Environment |
Authors: | Antoci, Natalia Călugăreanu, Irina |
Keywords: | cultural environment international business international marketing communication internationalization |
Issue Date: | Oct-2023 |
Publisher: | Cluj-Napoca: Presa Universitară Clujeană |
Abstract: | This article presents the evolution and identification of the cultural environment that plays an important role in international marketing and on the consumer, respectively, the impact of the cultural environment on the national market. The cultural environment in international marketing plays an important role in the case of internationalization of the company that generates openness in an environment marked by markets, especially for emerging economies. Increasingly, transnational companies seek to collaborate and communicate as much as possible with their subsidiaries in different countries. To make the need for communication in an international context more efficient, common production, management and marketing strategies are being developed. Communication at the international level must take into account cultural differences between countries, differences regarding behavioral standards that local partners consider familiar and, in general, naturally applicable in their business environment. JEL: M00, Q59 |
Description: | ANTOCI, Natalia, CĂLUGĂREANU, Irina. Capitolul 9 – Rolul procesului comunicativ în afacerile internaționale prin prisma mediului cultural = Chapter 9 – The Role of the Communication Process in International Business through the Lens of the Cultural Environment. In: Dezvoltarea economico-socială durabilă a euroregiunilor și a zonelor transfrontaliere: lucrările în cadrul celei de a 19-a ed. a conf. intern., 27 octombrie 2023. Coord. Marilena DONCEAN ș. a. Cluj-Napoca: Presa Universitară Clujeană, 2023, vol. 46, pp. 75-79. ISSN 2971-8740. |
URI: | https://irek.ase.md:443/xmlui/handle/123456789/3420 |
ISSN: | 2971-8740 |
Appears in Collections: | 2.Articole |
Files in This Item:
File | Description | Size | Format | |
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Vol_46_Cap_9_pp 75-79.pdf | 142.52 kB | Adobe PDF | View/Open |
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