The Big Data Design - A Modern Challenge in Developing an Innovative Business Model

Abstract

This paper tackles a relevant, and contemporary topic that, since 2010, has been one of the top technologies suggested, to help develop the international business environment, increase the competitiveness of companies through Business Analysis tools. The paper explains and analyzes various methods and analytical tools that have been applied to Big Data, in developing digital marketing strategies. The objectives of this research are as following: ● Explaining the notion of Big Data and its operating principles at the enterprise level ● Elucidation of areas that already widely apply the interpretation of BD for strategic development and adaptation to the international business environment ● Analysis of the level of training (if any) of local companies, and implementation perspectives and challenges at the country level. DOI: 10.30890/2709-2313.2021-06-05