The Power of Social Media Marketing for Businesses

Abstract

Social media marketing has become integral to modern-day business strategies. With billions of active users on various social media platforms, businesses can utilize these channels to connect with their desired audience, build brand awareness and boost customer engagement. This article delves into the power of social media marketing, outlining all the tools and features businesses have at their disposal - such as paid advertising, influencer marketing, and content promotion. Finally, social media marketing's strength lies in its capacity to generate useful data and insights that businesses can use to refine their strategies. DOI: https://doi.org/10.53486/sstc.v1.51; CZU: 339.138:004.738.5:316.613; JEL: M31, L86, O33