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Title: | Influenţa reclamei asupra deciziei de cumpărare |
Other Titles: | The Influence of Advertising on the Purchase Decision |
Authors: | Cornițel, Daniela |
Keywords: | advertisement purchase decision consumer behavior influence rural environment urban environment |
Issue Date: | Apr-2023 |
Publisher: | Print-Caro |
Abstract: | In this article, advertising is analyzed as one of the basic components of the mass communication system that accompanies consumers constantly and everywhere. Consumers are sometimes influenced by advertisements and make purchasing decisions without realizing whether they need something or not. Women who make the most purchases are mostly influenced, more often they are influenced by the emotions they receive when they make a purchase. Advertisements often have the objectives of convincing, presenting the advantages of a product or service, creating emotions or building brand trust, etc. DOI: https://doi.org/10.53486/sstc.v1.48; CZU: 659.1:366.1; JEL: M31, M37, D12 |
Description: | CORNIȚEL, Daniela. Influenţa reclamei asupra deciziei de cumpărare = The Influence of Advertising on the Purchase Decision. Cond. șt.: CRISTAFOVICI, Profira. In: Simpozion Ştiinţific al Tinerilor Cercetători, (7-8 aprilie 2023) [online]: Culegere de lucrări ştiinţifice. Ediţia a 21-a. Chişinău: [S. n.], 2023, vol. 1, pp. 212-214. ISBN 978-9975-180-05-4. |
URI: | https://irek.ase.md:443/xmlui/handle/123456789/3195 |
ISBN: | 978-9975-180-05-4 |
Appears in Collections: | 2.Articole |
Files in This Item:
File | Description | Size | Format | |
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Simp_St_al_tinerilor_cercet_7-8 aprilie 2023 Vol_1_p 212-214.pdf | 419.93 kB | Adobe PDF | View/Open |
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