Development of sustainable businesses in the context of green economy, through eco-innovation: Summary of the doctoral thesis in economics

Abstract

CONCEPTUAL RESEARCH FRAMEWORK. The actuality and the importance of the research topic. In recent decades, concern for environmental and sustainability issues has grown significantly, and the green economy has become a global priority. Thus, the study and promotion of sustainable businesses are essential to respond to environmental challenges and to build a sustainable future. One of the most significant changes worldwide has been the transition to a green economy. This is based on principles of sustainable development, which involve reducing carbon emissions, using natural resources efficiently, promoting renewable energy and adopting sustainable practices. Although this concept was first introduced by environmental organizations and specialists, it is now increasingly expanding into the business world as well. Sustainable business is a strategic approach that integrates responsible economic, social and environmental practices. They aim to create long-term value by considering their impact on the environment and the communities in which they operate. In this context, eco-innovation plays a key role, bringing innovations and sustainable solutions to business processes. The importance of sustainable business development is evident from multiple perspectives. First, the need to address environmental issues and reduce negative impacts on ecosystems is crucial to protecting our planet. Climate change, pollution and biodiversity loss are just some of the major challenges we face, and sustainable business has the potential to bring viable and sustainable solutions to these areas. Second, sustainable business development can bring significant economic benefits. A sustainable approach can lead to increased energy efficiency, reduced operational costs and the identification of new business opportunities in the field of green technologies. In a world where natural resources are limited, adopting sustainable practices can create competitive advantages and ensure the long-term sustainability of businesses. Also, sustainable business development can help improve a company's image and reputation. Consumers who are increasingly aware of environmental issues prefer to support and purchase products and services from responsible organizations. Thus, the implementation of sustainable practices can strengthen the relationship with customers and bring long-term commercial benefits.