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DC Field | Value | Language |
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dc.contributor.author | Zavadska, Diana | - |
dc.date.accessioned | 2023-07-21T05:44:19Z | - |
dc.date.available | 2023-07-21T05:44:19Z | - |
dc.date.issued | 2023-03 | - |
dc.identifier.uri | https://irek.ase.md:443/xmlui/handle/123456789/2769 | - |
dc.description | ZAVADSKA, Diana. Peculiarities of a customer-oriented approach to company management. In: Strategii şi politici de management în economia contemporană [Resursă electronică]: conf. şt. intern., ediţia a 8-a, 24-25 martie 2023. Chişinău : SEP ASEM, 2023, pp. 104-108. ISBN 978-9975-147-99-6(PDF) | en_US |
dc.description.abstract | The article proposes an approach for uncovering the meaning of a company's customer orientation. Groups of characteristic features of the scientific category “customer orientation” are provided (human capital and management; operational model and business processes; business model). The focus is on the fact that changes in companies' marketing activities occur as a result of constantly changing markets and consumer habits. CZU: 005.346:005.5. JEL: G21; G39; M14; M15; M31; M54. DOI: https://doi.org/10.53486/icspm2023.13 | en_US |
dc.language.iso | en | en_US |
dc.publisher | ASEM | en_US |
dc.subject | company | en_US |
dc.subject | customer-oriented approach | en_US |
dc.subject | marketing activity | en_US |
dc.subject | customer orientation | en_US |
dc.subject | meaning of the concept | en_US |
dc.title | Peculiarities of a customer-oriented approach to company management | en_US |
dc.type | Article | en_US |
Appears in Collections: | 2.Articole |
Files in This Item:
File | Description | Size | Format | |
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Culegere ICSPM 2023_p104-108.pdf | 753.55 kB | Adobe PDF | View/Open |
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