The vital importance of digital marketing for companies from all over the world

Abstract

Digital marketing is becoming more and more used and appreciated by companies around the world. This reality has been enunciated by many marketers since the advent of WEB 2.0 in 2004. However, it has become a necessity since 2019, when the whole world faced the pandemic. More and more companies have realized that it is imminent to go online, so as not to go bankrupt and to attract new customers. The different degree of training tells us that there are still many companies that are facing this difficult transition, but it is not impossible. Many specialists created useful and convenient opportunities and tools for companies to sell their products and services. The article is a theoretical approach, which highlights the particularities and trends of the digital advertising market at local and global level. The article provides an overview of the evolution and impact of digital marketing on companies around the world. CZU: 339.138:004.738.5(100); JEL: M31, M37; DOI: https://doi.org/10.53486/9789975359030.40