Competitiveness and performance of trademarks on the banking services market in the Republic of Moldova

Abstract

The banking system is a coherent set of banking institutions, operating in a country, responding to the needs of a stage of socio-economic development. It is a booming field and involves in its development the entire economy. In this paper, I analyzed the performance and competitiveness of the banking system in the Republic of Moldova through the analysis of the number and volume of loans granted and deposits attracted. I also studied the profit and loss situation of the banks during the two years of the pandemic. Moreover, I evaluated the satisfaction of consumers of banking services, and I established the top 4 banks based on their performance. Consequently, due to the fact that banks compete with one another, they have to offer great services for their clients - otherwise individuals will change to another, better, bank. This makes banks more effective and productive, which is good for the economy. CZU: 336.71:339.137(478); JEL: E52, G24, P47; DOI: https://doi.org/10.53486/9789975359030.39