Social media marketing and digital marketing

Please use this identifier to cite or link to this item: https://irek.ase.md:443/xmlui/handle/123456789/2551

Title:	Social media marketing and digital marketing
Other Titles:	Social media marketing și marketingul digital
Authors:	Sajin, Vlada
Keywords:	social media marketing storymaker digital marketing mass-media marketing
Issue Date:	Apr-2022
Publisher:	ASEM
Abstract:	Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia. Social media marketing is becoming more popular for both practitioners and researchers. CZU: [316.472.45:004.738.5]:339.138; JEL: M31, M37, M39; DOI: https://doi.org/10.53486/9789975359030.37
Description:	SAJIN, Vlada. Social media marketing and digital marketing = Social media marketing și marketingul digital. Coord. șt.: SAHARNEAN, Liliana. In: Simpozion Ştiinţific Internațional al Tinerilor Cercetători, (8-9 aprilie 2022) [online]: Culegere de lucrări ştiinţifice. Ediţia a 20-a. Chişinău: ASEM, 2022, vol. 2, pp. 179-182. ISBN 978-9975-3590-3-0 (PDF).
URI:	https://irek.ase.md:443/xmlui/handle/123456789/2551
ISBN:	978-9975-3590-3-0 (PDF)
Appears in Collections:	2.Articole

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