The importance of usability in developing websites and mobile Apps

Abstract

In terms of incorporating a website in a business direction, website usability is very important. Good website usability creates a good impression for visitors that may be potential clients. It is an important strategy to make the website easy to navigate; enabling visitors to quickly find what they are searching for. Without this feature, visitors will simply move onto another relevant website offering what they want. Therefore a potential client is lost. Website usability focused on visitors could mean potential clients for the business and in turn the success of online business. CZU: 004.77+621.395.721.5; JEL: C61, M11, M15, M31; DOI: https://doi.org/10.53486/9789975359023.39