Culture of organizational communication - management strategy in modern society

Abstract

This article highlights the indispensability of communication in all areas of social life. Social communication has always been an area of careful analysis and in-depth debate by those interested in the theory and practice of the functionality of social organizations. Moreover, the interest and concern of inducing certain types of communication are evident in all stages of social evolution, regardless of spatio-temporal location. The organization, leadership and development of modern society are be possible without the existence and contribution of science as a fundamental way of knowledge, with its own components: hypotheses, concepts, laws, principles, theories and models. When looking at general science, particularly at communication sciences, organizational communication occupies a distinct place, determined by the object of study, the categorical apparatus, but also by the specific ways in which the research methodologies of the study field are used. The underlying issue of organizational communication is not just about hiring managers or engaging them in the communication process, but whether they communicate well or unsatisfactorily. The entire management process and, implicitly, the network of relationships that arise within it, are supported by human communication. Achieving the objectives of the organization depends mainly on the quantity, quality, structure, and timeliness of the information transmitted, i.e. interpersonal communication. Starting from the idea that human resources represent a strategic pattern in the current management, the specialists in the field agree with the fact that this will be the main target on which the attention of the competing market will be focused in the future. Therefore, communication is the key to success for every organization in order to achieve the goals set and increase labor productivity. CZU: 005.32:316.62; JEL: F52, I21, I25, P36.