SWOT analysis - relevant tool in the improvement of the music industry

Abstract

Along with other high-performing industries, the music industry has undergone the transformations brought by the post-industrial society, then those imposed by the information society, entering the global digital crisis. The importance and topicality of scientific research in this field is devoid of certain problems, as well as the total conceptual, methodological, organizational, legal, economic components of industries, sufficient and effective internal mechanisms for protection and promotion of local music products and services to be resolved. In the presentation of the material, preference was given to descriptive methods with the application of elements of comparison, analysis and deduction, as well as the search engine Web of Science. To determine the situation of the music industry and highlight new development trends, we used SWOT analysis, which describes: strengths, vulnerabilities, opportunities and threats for this industry. CZU: [005.21+005.6]:78.07; JEL: M00, Z11; DOI 10.5281/zenodo.6717946