Piaţa imobiliară – fundament pentru implementarea deciziilor de marketing

Abstract

In this article we want to define some theoretical aspects of the housing market, the housing market evolution, the types of the property, and highlight the main categories of real estate. As a term that generally refers to land, including all inherent natural attributes and other man-made improvements permanently attached to the land. Also, we want to present housing market as an important domain of economy, and a big space for implementing the marketing activities. JEL: R 21, R 33, M 31, L 74, L 85