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Please use this identifier to cite or link to this item: https://irek.ase.md:443/xmlui/handle/123456789/2174
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dc.contributor.authorȘișcan, Ecaterina
dc.date.accessioned2022-06-28T07:31:22Z
dc.date.available2022-06-28T07:31:22Z
dc.date.issued2015-09
dc.identifier.isbn978-9975-75-771-3
dc.identifier.urihttps://irek.ase.md:443/xmlui/handle/123456789/2174
dc.descriptionŞIŞCAN, Ecaterina. Imaginea – ca factor de creştere a competitivităţii instituţiei de învăţământ superior. In: Competitivitatea şi inovarea în economia cunoaşterii: conf.st. intern.: culegere de articole selective, 25-26 sept., 2015. Chişinău: ASEM, 2015, vol. 1, pp. 25-29. ISBN 978-9975-75-771-3.en_US
dc.description.abstractIncreasing competition in the market of educational services, both nationally and internationally, emphasizes the need of some changes to the strategy in order to strengthen the market position of higher education institutions. Competitiveness of the university mostly is determined by how it is being evaluated by the target group, business environment and the society on the whole. In this context, the paper put at the centre of the debate the relationship between image and its constituents and the competitiveness of the higher education institution. JEL: M31, M14, I23.en_US
dc.language.isootheren_US
dc.publisherASEMen_US
dc.subjectînvăţământ superioren_US
dc.subjectpiaţa serviciilor educaţionaleen_US
dc.subjectimaginea instituţiei de învăţământen_US
dc.subjectcompetitivitateen_US
dc.subjectconstituenţi ai imaginiien_US
dc.titleImaginea – ca factor de creştere a competitivităţii instituţiei de învăţământ superioren_US
dc.typeArticleen_US
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