Marketingul inovaţiilor în Republica Moldova

Abstract

The purpose of our research is to define and understand what it is Marketing of innovations and how does it influence the economy of our country. First-of-all we analized the types of innovations, effects, and necessities. After our research we identified how much resources does our country allocate to the marketing sphere. Marketing of innovations is needed in a developed country because it meets the real needs of users; meets the needs of the public with maximum efficiency; indicates launch / growth / maturity of the economy; be able to cope with the influx of applications as a result of promotion; to offer new products for users; highlight products and / or services. To sum up innovational marketing in Moldova faces many problems because few resources are allocated and they are not used efficiently. These problems are also due to the economic situation, the budget deficit and the political, social instability