Analiza metodelor de promovare online. Studiu de caz: sistemele energetice în Republica Moldova

Abstract

The subject of the research is Analysis of online promotion methods. Case Study: Energy Systems in the Republic of Moldova. The main purpose of the study is to high-light the online methods of promotion in such a globally important area as energy efficiency and to see the contribution, place of companies from Republic of Moldova in solving this problem. Due to technological improvements and digital transformations there are a lot of ways to promote a product or a service, but I evidence the use of google: search engine optimization and adwords especially. Moreover, I sustain my point of view based on statistics and reliable sources.