Применение карт Кохонена при кластерном анализе маркетинговых исследований

Лапицкая, Ольга; Шах, Александр

Please use this identifier to cite or link to this item: https://irek.ase.md:443/xmlui/handle/123456789/2162

Full metadata record

DC Field	Value	Language
dc.contributor.author	Лапицкая, Ольга	-
dc.contributor.author	Шах, Александр	-
dc.date.accessioned	2022-06-14T13:08:29Z	-
dc.date.available	2022-06-14T13:08:29Z	-
dc.date.issued	2021-03	-
dc.identifier.isbn	978-9975-155-20-5 (PDF)	-
dc.identifier.uri	https://irek.ase.md:443/xmlui/handle/123456789/2162	-
dc.description	ЛАПИЦКАЯ, Ольга, ШАХ, Александр. Применение карт Кохонена при кластерном анализе маркетинговых исследований = Application of Kohonen maps in cluster analysis of marketing research. In: Strategii şi politici de management în economia contemporană [Resursă electronică]: conf. şt. intern., ed. a 6-a, 26-27 mar. 2021. Scientific committee: Ala Cotelnic [et al.]; organizing committee: Ion Negru [et al.]. Chişinău: ASEM, 2021, pp. 365-368. ISBN 978-9975-155-20-5 (PDF).	en_US
dc.description.abstract	Cluster analysis of market research is key in organizing marketing work that promotes to create a sustainable enterprise environment in the process of cyclical functioning of the market economy. The company is looking for an income segment that corresponds to its resources and opportunities. The ultimate goal of clustering the target market is to select a segment (or segments) of consumers to meet the needs of which will be the company's self-learning card algorithmic one of the options for clustering multidimensional vectors.	en_US
dc.language.iso	other	en_US
dc.publisher	ASEM	en_US
dc.subject	сегментация	en_US
dc.subject	кластерный анализ	en_US
dc.subject	маркетинг	en_US
dc.subject	принятие решений	en_US
dc.subject	нейронные сети	en_US
dc.subject	сеть Кохонена	en_US
dc.subject	искусственный интеллект	en_US
dc.subject	визуализация.	en_US
dc.title	Применение карт Кохонена при кластерном анализе маркетинговых исследований	en_US
dc.title.alternative	Application of Kohonen maps in cluster analysis of marketing research	en_US
dc.type	Article	en_US
Appears in Collections:	2.Articole

Files in This Item:

File	Description	Size	Format
Лапицкая Ольга_Шах Александр_Conferinta_MG_2021.pdf		685.34 kB	Adobe PDF	View/Open

Show simple item record

DSpace JSPUI

DSpace preserves and enables easy and open access to all types of digital content including text, images, moving images, mpegs and data sets