Please use this identifier to cite or link to this item:
https://irek.ase.md:443/xmlui/handle/123456789/2158
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Карчевская, Елена | - |
dc.contributor.author | Смирнова, Мария | - |
dc.date.accessioned | 2022-06-14T12:46:24Z | - |
dc.date.available | 2022-06-14T12:46:24Z | - |
dc.date.issued | 2021-03 | - |
dc.identifier.isbn | 978-9975-155-20-5 (PDF) | - |
dc.identifier.uri | https://irek.ase.md:443/xmlui/handle/123456789/2158 | - |
dc.description | КАРЧЕВСКАЯ, Елена, СМИРНОВА, Мария. Matrix analysis of the effectiveness of internet marketing tools = Матричный анализ эффективности инструментов интернет- маркетинга. In: Strategii şi politici de management în economia contemporană [Resursă electronică]: conf. şt. intern., ed. a 6-a, 26-27 mar. 2021. Scientific committee: Ala Cotelnic [et al.]; organizing committee: Ion Negru [et al.]. Chişinău: ASEM, 2021, pp. 337-340. ISBN 978-9975-155-20-5 (PDF). | en_US |
dc.description.abstract | As part of the study, to analyze the effectiveness of the use of Internet marketing tools by educational institutions, a matrix-type methodology "Attractiveness - utility" (PP) was developed. Attractiveness is a marketing indicator that denotes any aspect or irritants that attract attention, including the visualization of a site or page, a catchy title, a user-friendly interface, high-quality audio and video information, ergonomic text, and a convenient viewing system. Usefulness is a technical indicator that indicates the relevance of a given resource, the importance, the need for its presence on this site or page. There are four quadrants in the matrix: perfect marketing, failed marketing, unjustified marketing, and insufficient marketing. The results of the analysis using the matrix can be used to develop a strategy for the development of Internet marketing of an educational institution. JEL: M Business Administration and Business Economics; Marketing; Accounting; Personnel Economics, M3 Marketing and Advertising. | en_US |
dc.language.iso | other | en_US |
dc.publisher | ASEM | en_US |
dc.subject | failed marketing | en_US |
dc.subject | insufficient marketing | en_US |
dc.subject | internet marketing | en_US |
dc.subject | matrix «Attractiveness – utility» (PP) | en_US |
dc.subject | perfect marketing | en_US |
dc.subject | unreasonable marketing | en_US |
dc.title | Matrix analysis of the effectiveness of internet marketing tools | en_US |
dc.title.alternative | Матричный анализ эффективности инструментов интернет- маркетинга | en_US |
dc.type | Article | en_US |
Appears in Collections: | 2.Articole |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Карчевская Елена_Смирнова Мария_Conferinta_MG_2021.pdf | 793.28 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.