DSpace JSPUI
DSpace preserves and enables easy and open access to all types of digital content including text, images, moving images, mpegs and data sets
Learn More
Please use this identifier to cite or link to this item:
https://irek.ase.md:443/xmlui/handle/123456789/2087Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Gorobeț, Ilinca | - |
| dc.date.accessioned | 2022-05-04T11:48:29Z | - |
| dc.date.available | 2022-05-04T11:48:29Z | - |
| dc.date.issued | 2022 | - |
| dc.identifier.uri | https://irek.ase.md:443/xmlui/handle/123456789/2087 | - |
| dc.description | GOROBEȚ, Ilinca. Customer relationship management (CRM) banking = Managementul relațiilor cu clienții în bancă. In: 30 years of economic reforms in the Republic of Moldova: economic progress via innovation and competitiveness [online]: The International Scientific Conference dedicated to the 30th Anniversary of the establishment of the Academy of Economic Studies of Moldova, September 24th-25th, 2021, Chisinau. Chișinău: ASEM, 2022, vol. 3, pp. 398-404. ISBN 978-9975-155-66-3. | en_US |
| dc.description.abstract | In a condition of fierce competition on the financial market, when banks are losing more and more of their market and customers, CRM banking presents itself as a personalized solution to this problem. The purpose of this research is to highlight the advantages of CRM banking for both the bank and the customer. Research methods will be description, comparison, synthesis. As a result, we will elucidate what CRM banking presents on the domestic market and in international practice. DOI: https://doi.org/10.53486/9789975155663.51; CZU: 005.346:336.71; JEL: D02; D03; D11; G02; G21. | en_US |
| dc.language.iso | other | en_US |
| dc.publisher | ASEM | en_US |
| dc.subject | customers | en_US |
| dc.subject | banks | en_US |
| dc.subject | behavior | en_US |
| dc.subject | services | en_US |
| dc.title | Customer relationship management (CRM) banking | en_US |
| dc.title.alternative | Managementul relațiilor cu clienții în bancă | en_US |
| dc.type | Article | en_US |
| Appears in Collections: | 2.Articole | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| GOROBEȚ Ilinca_Conf_September 24th-25th_ 2021_Vol_3.pdf | 830.93 kB | Adobe PDF |  View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.