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Title: | Calitatea imobilului – un element important în luarea deciziei de cumpărare |
Other Titles: | Property quality - an important element in making the purchase decision |
Authors: | Rotaru, Olesea |
Keywords: | consumer behavior marketing product purchasing decision making process product characteristics quality stages of purchasing decision making process |
Issue Date: | Nov-2021 |
Publisher: | ASEM |
Abstract: | This article aims to highlight the theoretical aspects regarding the quality of the product. Also, we will analyze the main aspects and particularities of the building as a product and explain the influence that the quality has on the purchasing decision. JEL: M 30, M 31, M 37, L 15, L 74. |
Description: | ROTARU, Olesea. Calitatea imobilului – un element important în luarea deciziei de cumpărare = Property quality - an important element in making the purchase decision. In: Sustenabilitatea: îmbunătățirea produselor destinate consumatorilor și planetei [online]: simp. șt.-practic dedicat Zilei mondiale a calităţii, ed. a 7-a, 11 noiembrie 2021. Chişinău: ASEM, 2021, pp. 145-150. e-ISBN 978-9975-155-58-8. |
URI: | https://irek.ase.md:443/xmlui/handle/123456789/1840 |
ISBN: | 978-9975-155-58-8 |
Appears in Collections: | 2.Articole |
Files in This Item:
File | Description | Size | Format | |
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Olesea ROTARU_Simpozionul dedicat Zilei mondiale a calității – 2021.pdf | 430.12 kB | Adobe PDF | ![]() View/Open |
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