Marketingul ecologic între actualitate și necesitate sau de ce este important să fii eco – friendly

Abstract

Concern for the environment is necessary to ensure both a better life for us and a bright future for our descendants. Ecological marketing promotes environmental improvements through its many components of the marketing mix. In this paper I have highlighted how ecomarketing affects the population's awareness towards important environmental changes, and mentioned some of the trends of ecological marketing both nationally and globally. As a result, it has been identified that some world-renowned companies are already widely promoting organic marketing; furthermore, the elements of the marketing mix have also been highlighted, which have once again demonstrated their major importance for an effective and efficient marketing. JEL: M31, P18, Q53.