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Title: | Marketingul ecologic între actualitate și necesitate sau de ce este important să fii eco – friendly |
Other Titles: | Ecological marketing between actuality and necessity or why it is important to be eco – friendly |
Authors: | Cebotari, Irina Saharnean, Liliana |
Keywords: | marketing ecology ecomarketing eco – friendly environment conciousness marketing mix |
Issue Date: | Apr-2021 |
Publisher: | ASEM |
Abstract: | Concern for the environment is necessary to ensure both a better life for us and a bright future for our descendants. Ecological marketing promotes environmental improvements through its many components of the marketing mix. In this paper I have highlighted how ecomarketing affects the population's awareness towards important environmental changes, and mentioned some of the trends of ecological marketing both nationally and globally. As a result, it has been identified that some world-renowned companies are already widely promoting organic marketing; furthermore, the elements of the marketing mix have also been highlighted, which have once again demonstrated their major importance for an effective and efficient marketing. JEL: M31, P18, Q53. |
Description: | CEBOTARI, Irina, SAHARNEAN, Liliana. Marketingul ecologic între actualitate și necesitate sau de ce este important să fii eco – friendly = Ecological marketing between actuality and necessity or why it is important to be eco – friendly. În: Simpozion Ştiinţific Internaţional al Tinerilor Cercetători (16-17 aprilie 2021) [online]: Lucrări ştiinţifice. Ediţia a 19-a. Chişinău: ASEM, 2021, vol. 3, pp. 157-160. ISBN 978-9975-155-43-4. |
URI: | https://irek.ase.md:443/xmlui/handle/123456789/1535 |
ISBN: | 978-9975-155-43-4 |
Appears in Collections: | 2.Articole |
Files in This Item:
File | Description | Size | Format | |
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CEBOTARI Irina_Simpozion_16-17 aprilie 2021 Vol.3.pdf | 576.43 kB | Adobe PDF | ![]() View/Open |
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