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Title: | Branding personal:cum faci din tine vedetă? |
Other Titles: | Personal branding:how to become a star? |
Authors: | Sturza, Doina Saharnean, Liliana |
Keywords: | personal branding selfimage qualities strengths strategies marketing |
Issue Date: | Apr-2021 |
Publisher: | ASEM |
Abstract: | Personal branding has always existed, but it has been defined as a field and studied in more depth in the last half century. Personal branding is the strategy of each person, implemented to make known their name, their own personality, their strengths. Personal branding is used, in short, for the personal highlighting of everyone, and is based on everyone's desire to assert themselves. Each of us uses personal branding, without realizing it. Even when we brag, we practice a small part of personal branding. A more advanced personal branding is used by celebrities, influencers, bloggers, etc. They use different strategies and ways to promote their image, in order to make themselves known, heard, seen. JEL: M31. |
Description: | STURZA, Doina, SAHARNEAN, Liliana. Branding personal:cum faci din tine vedetă? = Personal branding:how to become a star? În: Simpozion Ştiinţific Internaţional al Tinerilor Cercetători (16-17 aprilie 2021) [online]: Lucrări ştiinţifice. Ediţia a 19-a. Chişinău: ASEM, 2021, vol. 3, pp. 153-156. ISBN 978-9975-155-43-4. |
URI: | https://irek.ase.md:443/xmlui/handle/123456789/1534 |
ISBN: | 978-9975-155-43-4 |
Appears in Collections: | 2.Articole |
Files in This Item:
File | Description | Size | Format | |
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STURZA Doina_Simpozion_16-17 aprilie 2021 Vol.3.pdf | 565.32 kB | Adobe PDF | ![]() View/Open |
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