Piața serviciilor publicității digitale – particularități și tendințe

Abstract

Digital marketing services are becoming more and more requested and sought after both on the market of the Republic of Moldova and worldwide. Many companies are trying to attract consumers through numerous offers, commercials, through promotions of products and services on social networks. More and more people spend their time on internet, and companies are looking for long-term solutions to attract them: actual and potential customers. The use of modern marketing strategies is an important factor for entrepreneurial development and increase the turnover of the enterprise. The article is a theoretical approach, which highlights the particularities and trends of the digital advertising services market at local and global level. The article provides an overview of market demand and supply, the distribution of services in the field of digital marketing, recommendations and useful methods to increase visibility and notoriety among consumers and competitors in Republic of Moldova. JEL: M31, M37.