Celebritățile și influencerii: instrument important in creșterea notorietății și vânzărilor companiei

Abstract

Last few years, companies are using more and more famous names of celebrities and influencers to increase their sales and notoriety. This paper aims to analyse influencer marketing results on national and global levels by providing relevant examples. With the help of media sources and social media data, we perform this research using the documentation method: observation and analysis of secondary sources, studies related to Influencer Marketing. The paper goal follows to present information about the power of celebrities and influencers in brands promotion and also to list the most relevant international and national examples. JEL: M 37.