Controverse privind recunoaşterea, amortizarea şi deprecierea mărcilor

Please use this identifier to cite or link to this item: https://irek.ase.md:443/xmlui/handle/123456789.1/234

Title:	Controverse privind recunoaşterea, amortizarea şi deprecierea mărcilor
Authors:	Frunze, Rodica
Keywords:	amortizarea imobilizărilor necorporale mărci comerciale
Issue Date:	Apr-2012
Publisher:	ASEM
Abstract:	Marks, through their complex content, gather a number of attributes that determines communication and transforms them into highly efficient means for any organization, awarness and differentiation in the current economic landscape. Contemporary developments of the global economy underline the role of more and more importance of brands in the development of the global markets and of the interstate commercial relations. CZU: 657.471.32:347.77.
Description:	FRUNZE, Rodica. Controverse privind recunoaşterea, amortizarea şi deprecierea mărcilor. In: Contabilitate: provocări actuale şi aspiraţii pentru viitor: conf. șt. intern., 4 apr. 2012. Chișinău: ASEM, 2012, pp. 145-148. ISBN 978-9975-75-619-8.
URI:	http://irek.ase.md:80/xmlui/handle/123456789.1/234
ISBN:	978-9975-75-619-8
Appears in Collections:	2.Articole

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