Browsing by Subject hedonic
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Issue Date | Title | Author(s) |
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2019-03 | Impact of hedonic and utilitarian shopping motive on online purchase decision | Varadaraj, A.; Charumathi, D. |
Issue Date | Title | Author(s) |
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2019-03 | Impact of hedonic and utilitarian shopping motive on online purchase decision | Varadaraj, A.; Charumathi, D. |