1. IREK – AESM: Institutional Repository of Economic Knowledge

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Issue DateTitleAuthor(s)
2023-12Eye-Tracking in Advertising Research: An Investigation Among Generation Z and Y of Shock Tactics’ EffectivenessGaugaș, Tatiana
2023-03The influence of cultural factors upon the reactions of consumers to the use of shock tactics in advertisingGaugaș, Tatiana
Showing results 1 to 2 of 2