IREK – AESM: Institutional Repository of Economic Knowledge: Recent submissions

  • Impozitele ca mecanism de reglementare de către stat a activității economice 
    Ganea, Valeria (ASEM, 2020-06)
    In this article, authors will examine taxes and how they become and are used as a regulatory mechanism of the economic activity. The main objective of the study is the analysis and empirical assessment of the impact of the ...
  • Exploring the importance of clothing trademark for students 
    Sliusari, Anastasia (ASEM, 2020-06)
    Nowadays, the market is crowded with various clothing trademark. So, does trademark influence on student`s decision, or are there another factors? JEL: M3 Marketing and Advertising; M370 Advertising; Brand
  • Marketing of feelings and emotions in the market of the Republic of Moldova 
    Murji, Anastasia (ASEM, 2020-06)
    Emotional marketing plays an important role in the promotion of goods and services, the purpose of which is to highlight the promoted product against similar ones and leave it in the memory of consumers. JEL: M31, M37
  • Antiglobal movement in branding 
    Ceala, Arina (ASEM, 2020-06)
    The largest brands and corporations are one aspect of the struggle of antiglobalists. Brands and their creators are accused of manipulating desires, adversely affecting children, destroying nature, using financial and ...
  • Opiniile studenților ASEM cu privire la promovarea instituției 
    Gorobeț, Nicoleta (ASEM, 2020-06)
    The 21’st century is based on the internet and online platforms for promoting companies/institutions are becoming a must to try. But how do institutions and organizations that carry out non-commercial activities, for example ...
  • Tucano Coffe customer satisfaction survey 
    Martiniuc, Oxana (ASEM, 2020-06)
    This topic is very relevant today, as currently companies are forced to withstand high competition, exist in conditions of limited resources, maintain the internal environment of the company and constantly struggle with ...
  • Proiect de marketing pentru lansarea unei afaceri in domeniul serviciilor (transport) 
    Covaliscaia, Maria (ASEM, 2020-06)
    Many new and established transportation companies are already in the market. New company should be ready for all difficulties and to know how to solve it. Is never not easy to survive in a competitive market and it’s also ...
  • Market analysis of advertising services in Moldova 
    Culeva, Nelea (ASEM, 2020-06)
    Advertising is a positive force in our free society. It informs the public, promotes competition, fuels economic growth, creates jobs and fosters a wide array of media choices for consumers. JEL: M3 ADVERTISING
  • Importanța aplicării și conversia marketingului digital 
    Cojocari, Veaceslav (ASEM, 2020-06)
    Following the latest events related to COVID-19, the world is gradually stepping into a digital world. Sales of e-stores have increased by at least 30%, which is the main vector of the future. People increasingly prefer ...
  • Franchisingul – modalitate eficientă de lansare în afacere. Perspectivele dezvoltării franchisingului în Republica Moldova 
    Pleșca, Andreea; Caldare, Andreea (ASEM, 2020-06)
    Nowadays, the business world has reached a peak and a considerable success even though the contemporary markets are full of products and services. However, there is an easier and more efficient way of launching business ...
  • Teoria constrângerilor – instrument de îmbunătățire a sistemului organizational 
    Lungu, Felicia (ASEM, 2020-06)
    The Theory of Constraints is a methodology for identifying the most important limiting factor that stands in the way of achieving a goal and then systematically improving that constraint until it is no longer the limiting ...
  • Leasingul – mijloc investițional în economia Republicii Moldova 
    Golburean, Mihaela (ASEM, 2020-06)
    La nécessité et la perspective du leasing en République de Moldova a été évidente dès le début de la transition vers une économie de marché. Les opérations de leasing sont une source importante de financement pour les ...
  • Impactul migrației forței de muncă și exodului de inteligență asupra dezvoltării Republicii Moldova 
    Mahmadbecov, Ruslan (ASEM, 2020-06)
    Once gaining its Independence, the Republic of Moldova as many other former Soviet Socialist states suffered from emigration of the labour force and brain drain which affected, during the years, the economy of the newly-formed ...
  • Foreign direct investments in Moldova: evolution, trends and effects 
    Trofim, Daniel (ASEM, 2020-06)
    Impactul investiţiilor străine asupra economiei este incontestabil: lanţul de efecte pe care le creează se răsfrâng atât asupra producţiei de bunuri şi servicii, cât şi asupra consumului, motivând simultan cererea şi oferta. ...
  • Emigration – a solution for the labor market in Moldova? 
    Tomșa, Cristina (ASEM, 2020-06)
    Emigrația reprezintă fenomenul părăsirii țării sau regiunii natale de către un individ sau un grup de indivizi pentru a se stabili în altă regiune. Acetest fenomen este destul de actual și pentru Republica Moldova , ea ...
  • Analysis of labor force dynamics in Moldova 
    Savcenco, Carina (ASEM, 2020-06)
    В данной работе представлен анализ динамики рабочей силы в Молдове. В основном использовались данные Национального Бюро Статистики, а также Всемирного Банка. Исследуя данную тему, можно сделать вывод, что за последние ...
  • Probleme socio-politice. Șomajul 
    Vîrtosu, Iana; Florea, Valeria (ASEM, 2020-06)
    Unemployment is one of the most complicated socio-economic problems around the world. The presence of unemployment brings a lot of negative consequences. In general, unemployment inhibits the social, economic and political ...
  • Situația tinerilor pe piața muncii în RM 
    Guzun, Iraida (ASEM, 2020-06)
    Young people are a distinct age category with specific needs and aspirations, being the focus of many researchers in various fields, such as sociology, psychology or pedagogy. Every sociological approach appreciates that ...
  • Impactul politicii fiscale asupra sustenabilității fiscale 
    Chiper, Natalia (ASEM, 2020-06)
    Fiscal sustainability is the capacity of a state to cover its current expenses, taking into account the risk of default on part of the debts. The global economic and financial crisis has shown how important fiscal-budgetary ...
  • Actualitatea securităţii bancare 
    Bunacalea, Vasile (ASEM, 2020-06)
    We live in a modern environment where the financial sector and personal money are important for a good life. So we are in a modern environment where criminals use modern methods for identity theft. Bank fraud is always ...

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