Soluții privind metodele de evaluare a brandului

Abstract

The evaluation of the brand value represents a key point when it comes to the development of the company, and the incapacity of genuine recognition of the brand may be a disadvantage to the competitive companies. The advantage of discovering a method which presents this value as closely as possible will give to the companies a big success in the industry, both strategically and financially, making differences between the intangible assets and the other patrimonial elements. This project is focusing on finding a countable value as closely as the real one, and for reaching this stage, the brand is being studied from a legal point of view, also including the management, marketing and accountability point of view. After a long period of research, a new idea of value is proposed, the concept of NBV, which increases the brand value and helps the producers in extending the products’ distribution area, developing from the local level to the national or international level and contributes to the enhance of the value of the shares, and at last, brings loyal customers to the companies, which ultimately leads to reliable profit. Cod JEL. M41