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dc.contributor.author Nastas, Vasile
dc.date.accessioned 2020-02-24T09:32:05Z
dc.date.available 2020-02-24T09:32:05Z
dc.date.issued 2019-09
dc.identifier.isbn 978-9975-75-968-7
dc.identifier.uri http://irek.ase.md:80/xmlui/handle/1234567890/149
dc.description NASTAS, Vasile. Mobile application monetization. In: Competitivitate şi inovare în economia cunoaşterii [online]: conf. șt. intern., ed. a 21-a: Lucrări ştiinţifice, 27-28 sept., 2019. Chişinău: ASEM, 2019, pp. 619-624. ISBN 978-9975-75-968-7. en_US
dc.description.abstract Today mobile applications are everywhere, but at later or even early stage in order to maintain and promote it you need to do more investments. One of the solutions nowadays represent the mobile application monetization. The idea of monetization of a mobile application is not an easy task, even if you have a brilliant idea regarding the application itself. There are many examples and case studies regarding different size companies or individuals that show their results during the way, but most of them present the most suitable business model for their case. This paper will present common used monetization trends or better said business models used within the majority of mobile applications with some more analyzed examples based on research, theoretical and practical model on the field. At the end will be presented an overall conclusion regarding mobile application monetization in 2019. JEL: M310, M370, M150. en_US
dc.language.iso en en_US
dc.publisher ASEM en_US
dc.subject monetization en_US
dc.subject mobile application en_US
dc.subject business models en_US
dc.title Mobile application monetization en_US
dc.type Article en_US


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