dc.contributor.author |
Parfentiev, Ala
|
|
dc.contributor.author |
Parfentiev, Boris
|
|
dc.date.accessioned |
2015-07-06T09:14:11Z |
|
dc.date.available |
2015-07-06T09:14:11Z |
|
dc.date.issued |
2014 |
|
dc.identifier.isbn |
978-9975-75-649-5 |
|
dc.identifier.uri |
http://irek.ase.md:80/xmlui/handle/123456789/90 |
|
dc.description |
Publicat in: Analele Academiei de Studii Economice a Moldovei : Ed. a 12-a / Acad. de Studii Econ. a Moldovei ; col. red.: Grigore Belostecinic. – Chişinău : ASEM, 2014 – . ISBN 978-9975-75-649-5.– ISSN 1857-1433.
Nr 1/2014. – 2014. – 390 p. : fig., tab. – Texte : lb. rom., engl. – Rez.: lb. rom., engl., fr. – Bibliogr. la sfârşitul art. şi în subsol.– ISBN 978-9975-75-681-5.
[33+657]:378.633(478-25)(082)=135.1=111 |
en_US |
dc.description.abstract |
The peculiarities of business planning of newspaper activities are studied. Particular attention is paid to methodological approaches to develop main sections of the business plan, such as market analysis, a marketing plan and a financial plan related to the peculiarities of newspaper printing. Conclusions are made about the need and possibility of its development and usage in the practice of planning national newspapers. |
en_US |
dc.publisher |
Academia de Studii Economice a Moldovei |
en_US |
dc.relation.ispartofseries |
Analele ASEM, ediţia a XII-a;Nr.1 / 2014 |
|
dc.subject |
business planning |
en_US |
dc.subject |
business plan |
en_US |
dc.subject |
types of business plan |
en_US |
dc.subject |
marketing plan |
en_US |
dc.subject |
financial plan |
en_US |
dc.subject |
logistics |
en_US |
dc.title |
Particularităţile planificării afacerilor pentru publicaţiile periodice |
en_US |
dc.type |
Article |
en_US |