Effective Methods for Analyzing Survey and Questionnaire Data

Abstract

Questionnaires and surveys are an excellent way for obtaining important information that would allow understanding the opinion, but also the needs of those interviewed. It is clear that nowadays the method of questioning using an online platform or a specialized software is in first place, respectively, the data from the questionnaire are provided in digital format. Thus, the time required to prepare the data for processing is very short. Qualitative analysis of this information or rather the results obtained from a qualitative analysis can provide clarity on the opinion and behavioral patterns of the participants in the questionnaires, results that would eventually allow the development of efficient strategies. To perform effective analysis of survey or questionnaire data, it is important to implement techniques that take into account both qualitative and quantitative data. In other words, it is essential to use a variety of methods that take into account both qualitative and quantitative data. In this paper, we will address the topic of effective methods for analyzing survey and questionnaire data, but we will also discuss effective techniques for creating a survey or a questionnaire. JEL: C8