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The value of a commodity category and marketing

Show simple item record Cernavca, Mihail Artiukh, T. Hryhorenko, I. 2018-06-12T09:16:39Z 2018-06-12T09:16:39Z 2017-09
dc.description Publicat in: Conferinţa Ştiinţifică Internaţională "Competitivitatea şi inovarea în economia cunoaşterii", 22-23 septembrie 2017. - Chișinău, 2017. - Vol.1. - P. 52-58. - Bibliogr.: p. 58 (28 tit.). E-ISBN 978-9975-75-893-2. en_US
dc.description.abstract Object. The object of the article lies in updating of the scientific and methodological foundations of the problem of value in merchandising, their substantiation and renewal. Methods. In the course of the study the methods of theoretical generalization and comparison, analysis and synthesis, historic and logical methods have been used (to substantiate the concept of “value”). Results. The essence of the concept of “value” as merchandising category and the content of its implementation have been illustrated; the evolution of the category of “value” in retrospective and ontology of economic and social sciences have been studied. Scientific novelty. Theoretical and methodological framework for value-conscious estimation of goods have been improved; it has been proposed to point out in estimation of the value of goods a functional significance (a set of socially significant features, object functions, product, which make goods valuable in a certain society) and personal content (consumer value). Practical importance. The estimation of value allows you to compare the assortment of goods on grounds of their utility, significance, social value orientation, and personal interest for the purpose of raising of living standards of people and their well-being. JEL CLASSIFICATION: M31 en_US
dc.language.iso en en_US
dc.publisher ASEM en_US
dc.subject value en_US
dc.subject utility en_US
dc.subject goods en_US
dc.subject estimation en_US
dc.subject benefit en_US
dc.subject living standards en_US
dc.title The value of a commodity category and marketing en_US
dc.type Article en_US

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