Abstract:
This article examines the role of Artificial Intelligence in content marketing, focusing on the comparison between AI-generated content and human-created content. It explores how AI is transforming content creation processes, offering efficiency and innovation, while also addressing consumer concerns about authenticity and emotional connection. Through a survey, the study evaluates consumer preferences and highlights the importance of maintaining brand authenticity in an increasingly automated digital landscape. CZU: [004.8:339.138]:007.51/.52; JEL: M310, O33
Description:
IPATI, Valeria și Maria SAVCIUC. Artificial Intelligence and Content Marketing. AI-Generated Content vs. Human Authenticity = Inteligența artificială și content marketing. Generare automată de conținut versus autenticitatea umană. Online. Coord. șt.: Eudochia JOMIR. In: Simpozionul Ştiinţific cu participare internaţională al Tinerilor Cercetători. Ediţia a 23-a: Lucrări ştiinţifice, 11-12 aprilie 2025. Chişinău: SEP ASEM, 2025, vol. 1, pp. 186-189. ISBN 978-9975-168-36-6 (PDF). Disponibil: https://doi.org/10.53486/sstc2025.v1.42
