Marketing and Promotion in the Online Environment

Postolache, Alexandrina

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dc.contributor.author	Postolache, Alexandrina
dc.date.accessioned	2025-09-18T08:12:57Z
dc.date.available	2025-09-18T08:12:57Z
dc.date.issued	2025-04
dc.identifier.uri	https://irek.ase.md:443/xmlui/handle/123456789/4566
dc.description	POSTOLACHE, Alexandrina. Marketing and Promotion in the Online Environment = Marketing și promovare în mediul online. Online. Coord. șt.: Liliana SAHARNEAN. In: Simpozionul Ştiinţific cu participare internaţională al Tinerilor Cercetători. Ediţia a 23-a: Lucrări ştiinţifice, 11-12 aprilie 2025. Chişinău: SEP ASEM, 2025, vol. 1, pp. 168-171. ISBN 978-9975-168-36-6 (PDF). Disponibil: https://doi.org/10.53486/sstc2025.v1.38	en_US
dc.description.abstract	This research explores the role of video advertising in modern marketing, emphasizing its impact on creating effective campaigns. It examines key elements of successful ads, including clear messaging, emotional connection, and production techniques, while analyzing current trends. The study uses case studies from brands like Coca-Cola, Nike, and Volvo to demonstrate how video ads influence consumer behavior and boost engagement. Findings show that wellcrafted video ads increase memorability and conversions. Additionally, the integration of fashion and aesthetics in automotive advertising reflects a trend toward immersive brand experiences. CZU: 339.138:[659.1:004.738.5]; JEL: M31, M37, M39, D83	en_US
dc.language.iso	other	en_US
dc.publisher	ASEM	en_US
dc.subject	video advertising	en_US
dc.subject	marketing strategies	en_US
dc.subject	emotional connection	en_US
dc.subject	production techniques	en_US
dc.subject	trend analysis	en_US
dc.title	Marketing and Promotion in the Online Environment	en_US
dc.title.alternative	Marketing și promovare în mediul online	en_US
dc.type	Article	en_US