The Effect of Neuromarketing on Consumer Behavior

Bolea, Natalia

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dc.contributor.author	Bolea, Natalia
dc.date.accessioned	2025-09-18T08:03:15Z
dc.date.available	2025-09-18T08:03:15Z
dc.date.issued	2025-04
dc.identifier.uri	https://irek.ase.md:443/xmlui/handle/123456789/4563
dc.description	BOLEA, Natalia. The Effect of Neuromarketing on Consumer Behavior = Efectul neuromarketingului asupra comportamentului consumatorului. Online. Coord. șt.: SAHARNEAN Liliana. In: Simpozionul Ştiinţific cu participare internaţională al Tinerilor Cercetători. Ediţia a 23-a: Lucrări ştiinţifice, 11-12 aprilie 2025. Chişinău: SEP ASEM, 2025, vol. 1, pp. 157-160. ISBN 978-9975-168-36-6 (PDF). Disponibil: https://doi.org/10.53486/sstc2025.v1.35	en_US
dc.description.abstract	Neuromarketing, as a branch of marketing research, deals with the integration of neuroscience techniques, aiming to analyze the complex purchasing behavior of people in general. Representing a fusion between the study of consumer behavior and neuroscience, neuromarketing offers a modern alternative to traditional marketing research methods. The effect that various campaigns, brands and forms of promotion have on us, from a subjective and emotional perspective, is investigated by assessing the attention and enthusiasm that consumers have towards a brand or an item. This research aims to examine the subject using the methods and techniques specific to neuromarketing. CZU: 338.48:366.1; JEL: M30, M31, M39	en_US
dc.language.iso	other	en_US
dc.publisher	ASEM	en_US
dc.subject	neuromarketing	en_US
dc.subject	neuroscience	en_US
dc.subject	consumer behaviour	en_US
dc.subject	traditional marketing	en_US
dc.subject	research methods	en_US
dc.title	The Effect of Neuromarketing on Consumer Behavior	en_US
dc.title.alternative	Efectul neuromarketingului asupra comportamentului consumatorului	en_US
dc.type	Article	en_US